{YouTube Tuesday} IDF’s New Video…What?!

by Leighann on July 23, 2013

I am a fan of what the International Diabetes Federation (IDF) does, especially their Life For A Child program.

One of their recent public service announcement videos was shared by several people on Facebook in the last few weeks and I thought you might be interested to see it.

Now, normally their videos are moving, but this one? Not so much.

Watch for yourself:

(E-mail and feed subscribers click over for the embedded video.)

Nothing about the video shares what diabetes is like for those who deal with it day in and day out.

Is it supposed to be the smoke monster from Lost?

Or the dementors from Harry Potter?

Q could hear it from the other room as I watched and said, “Mommy? What are you watching? Is it a horror movie?”

Here’s the description that IDF gives:

“A new global public service announcement produced by the International Diabetes Federation (IDF) that challenges the public to look at diabetes in a different light, underlining the serious consequences of the disease that can often go unnoticed if it is not managed and treated properly. The video also promotes the importance of staying healthy to protect our future.”

What do you think?

And Another Thing…

Here are some links you might be interested in:

O is for Outrage (the IDF getting it right)

More posts about the International Diabetes Federation (IDF)

More posts about Life for a Child

{ 5 comments… read them below or add one }

1 Brett Cummings July 23, 2013 at 1:21 pm

Exactly how is this promoting the importance of staying healthy? Even if it was meant to scare people into being healthy, it doesn’t show what healthy is or how you get there. Besides, “healthy” is definied differently by different people. What I want is normalcy for my daughter. I want her to feel alive. I want her to run and play and sing and dance and swim and snuggle and love and sleep and eat [normally] and and and and……………..

Most of all, I would just love for her to be a child without worrying about diabetes. What I don’t want is for her to live every day scared. I do enough of that for the both of us. Messages like this reinforce to her that she is abnormal. The undertones might even suggest that it is her fault.

Conditions and diseases in children require positivity. I’m all for promoting healthy living. For god’s sake, I want my daughter around for a long time. But let’s do it positively rather than negatively.


2 Mike Hoskins July 23, 2013 at 3:05 pm

I get that the IDF isn’t targeting this at PWDs or us in the D-Community, but rather those in the general public and government roles. But I think it’s a misguided PSA and doesn’t even fully grasp the message it’s trying to send. For me, the worry I have is that those non-D folk will not think “Oh, diabetes comes out of nowhere because you did something that translates to not being healthy. And so you will die or have life-threatening complications.” No distinction, no nothing else. I don’t see this motivating anyone to take action, but it reinforces the same myths and stereotypes that we’ve long battled in our community.


3 Karen July 23, 2013 at 4:12 pm

That video makes absolutely no sense. Diabetes comes out of nowhere and knocks over middle-aged skinny people as they are walking down the street like biochemical warfare or something? Can’t believe SOMEONE in that organization didn’t pull the plug before that video was released.


4 Karen July 24, 2013 at 9:18 pm

I agree with Mike. It’s definitely meant for the general public…..but it’s only reinforcing the stereotypes they already might have about the disease. I think that this video could have done a better job at portraying the potential complications for diabetes. This is just scary…and really weird.


5 Amanda Turner July 26, 2013 at 9:34 am

Someone was a “yes” man and should have spoke up as to the utter nonsense that is this ad.


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