Disclosure: Medtronic and Roche

by Leighann on March 21, 2011

In the spirit of full disclosure, I wanted to let D-Mom Blog readers know about two upcoming expenses-paid trips I have on the calendar.

In April I will be flying to LA to attend Medtronic’s first Diabetes Advocate Forum. Medtronic will pay for travel, lodging, and meals during my stay. We do not currently use any Medtronic products so I am interested to meet members of their staff and visit their home office.

Medtronic is following the suit of other diabetes-related companies by entering the social media arena. Medtronic recently launched a blog called The Loop.

In June I will be flying to San Diego for the third annual Roche Social Media Summit. It is the third summit, but will be my second year in attendance. I have participated in quarterly Social Media Advisory Board teleconferences.

Roche has been doing some great things that have stemmed out of it’s relationship with bloggers including the Big Blue Test video which provided insulin for children in need, and changing marketing to include people with diabetes and realistic blood glucose numbers.

We did not previously use any of Roche’s products, but in the past few months have begun using the MultiClix lancing device. Beginning the use of this product was in no way at Roche’s prompting, but rather stemmed from our insurance company making Accu-Chek a preferred meter. We still use the built-in Abbott FreeStyle meter that is part of our OmniPod PDM.

Also of note, Roche Diabetes Care, under the ACCU-CHEK name, has launched a Facebook page (AccuChekUS) and Twitter account (@accuchek_us) and has rebranded the Diabetes Link Canadian site as a resource for both U.S. and Canadian users.

Neither Medtronic nor Roche compensates me monetarily for participation in their programs, nor have they asked me to write about the trips or their products. Opinions are always my own…and I have many! Any writing about these companies or their products is in no way an endorsement.

Following the Roche Social Media Summit, my plan is to stay on for a day or two at my own expense to visit the vendor booths at the American Diabetes Association 71st Scientific Sessions. I have received a media pass to enter the meetings. In the past the ADA has not given media passes to bloggers, but they have opened it up to qualifying bloggers this year who meet minimum requirements. Hopefully I’ll learn a thing or two and see new products that are coming our way. The bad news is that there is an embargo of photos and videos, if I understand the media agreement correctly.

If you can believe it, I have never been to California before so I’m looking forward to these trips.

{ 5 comments… read them below or add one }

1 Nicole Duckworth March 21, 2011 at 7:08 am

This sounds like an exciting opportunity for you! I look forward to reading about everything you learn from it!


2 Mike Hoskins March 21, 2011 at 1:09 pm

This is great, Leighann! I’m so very glad to hear that Minimed has taken that leap and engaged members of the online community here in the U.S. – following what others have done and what they did a year ago for the first time overseas! Very exciting stuff, and I’m looking forward to following all the discussion and perspectives from those attending. Same goes for the Roche Summit mid-year! Thank you for standing up and being a part of this and representing the bigger DOC at these events. You rock (as if there was even a question about that…)


3 Julia March 21, 2011 at 1:19 pm

Have a great time! Please try to get a look at the new Enlite or “comfort” sensor — or whatever they are calling it — and report back to us all! Interested in the size, the footprint on the body, if it lies flat, if it stays on body without extra tape and if you can catch a glimpse of the size of the needle. Thanks in advance. P.S. You will love Cali. Hope you take a little extra time to sight see.


4 Trev March 21, 2011 at 1:50 pm

Have an awesome time! I would also be interested in info related to the new “Kid” friendly sensor as Julia mentioned. Cheers.


5 Jen March 25, 2011 at 1:36 pm

Sounds exciting Leighann! I look forward to reading about your trips!


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