We are big ice cream eaters. We like ice cream. We like popsicles. We like it in a dish. We like it in a cone. We like it with birthday cake.
We even like it in a box and with a fox.
I recently received a PR pitch framed around Diabetes Awareness Month about no sugar added ice cream. Would I like to receive some to try?*
But see, here’s the thing. I didn’t.
We are actually customers of this particular brand, one of several brands of ice cream and frozen treats we purchase. But I don’t buy the no sugar added version of their products.
Because I read labels.
I have always found it curious, the marketing toward people with diabetes. Sugar-free this. No sugar that. Net carbs.
What does it all mean? Should we automatically buy a product because it carries a seal of approval by this diabetes organization or that one? I say no. I say read, compare, and think before putting something into your cart and into the mouths of your children.
I try to avoid sugar alcohols because they can wreak havoc on the digestive system, particularly those of young children. And the reality is that some quote unquote sugar free products have all sorts of artificial sweeteners and sugar alcohols, but not less carbs than the real thing!
I’m going to use Blue Bunny as an example because they have a sugar-free and a regular version.
|No Sugar Added|
Fat Free Ice Cream
|Premium Ice Cream
|Serving Size||1/2 cup||1/2 cup|
|Fat||0 g||8 g|
|Total Carbs||20 g||16 g|
|Sugars||5 g||15 g|
|Sorbitol||2 g||0 g|
|Number of Ingredients||21||12|
|Sugar Sources (besides dairy)||Polydextrose, Maltodextrin, Sorbitol, Sucralose, Acesulfame Potassium||Sugar, Corn Syrup|
|Source||Blue Bunny||Blue Bunny|
The sugar-free version has MORE carbs!
(Even a no sugar added ice cream is going to have sugar because it is made with milk and/or cream which naturally has sugar.)
Do you know what kind of ice cream I really like? Haagen-Dazs Five. Five ingredients in each flavor. That’s it. I always think the least processed foods are the best foods for so many reasons and the Five ice creams really approximate ice cream made in a kitchen, not in a factory.
But give me Ben & Jerry’s Cherry Garcia any. day. of. the. week.
And yes, my daughter CAN have ice cream!
*At least it wasn’t a pitch for snake oil or cinnamon.
Read all of my NaBloPoMo 2010 posts.