Juicy Juice Sparkling: Good Idea or Gateway to Soda?

by Leighann on January 24, 2011

I never purchased juice before Q was diagnosed with diabetes. Letting our kids drink empty calories wasn’t something that my husband and I had planned. What’s better, an apple or apple juice? (An apple of course, it has fiber.)

But now we stock the diabetes supply cabinet with 15 gram carb boxes of Juicy Juice and we carry one with us everywhere.

Irony.

I recently saw a new product from Juicy Juice that makes me shake my head a little: Juicy Juice Sparkling.

That’s right, all the empty calories of juice and all of the carbonation of soda.

Is this a gateway to lead the school-aged set to a lifetime of preferring sugary pop over healthier (and free) water? Even the way they talk up the product suggests that kids are going to have peer pressure to drink soda. I think though that the peer pressure is coming from the company to try to get you to buy it for your kids so that they will supposedly fit in with others.

Ah, marketing.

From their website:

“Kids love carbonated drinks—especially as they get older, become more independent, and see other kids drinking it! That’s why we developed Juicy Juice Sparkling Fruit Juice Beverage—an all-natural, lightly carbonated drink that provides one serving of fruit. It’s lower in sugar when compared to regular Juicy Juice and tastes great!”

Do you really count juice as a serving of fruit? The school lunch program does, which is something I take issue with.

They even say (deeply buried on their website) “NESTLÉ believes that all food and beverages should be consumed in moderation and that fruit juice should not be used as a replacement for milk or whole fruit.”

I guess on the one hand we should be happy that it doesn’t contain high fructose corn syrup, but on the other hand, I personally am not going to encourage my kids to drink carbonated beverages (or juice when not for treating low blood sugars).

What do you think about this new product?

Juicy Juice Sparkling NutritionImages, nutritional data, and quote from Nestle’s Juicy Juice website.

(All this being said, we almost exclusively buy Juicy Juice brand juice boxes for treating lows over other brands because they have 15 grams of carbs and are 100% juice.)

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{ 2 comments… read them below or add one }

1 Julia January 24, 2011 at 11:47 am

Hmmmm, will have to investigate these. Juicy juice, we keep at home, but looks babyish and she does not like to carry them. Apple and Eve also has some small 15 gram boxes. But, ideally, I only like to use 8 to 10 grams for treating a low so perhaps the carbonated juices, having less sugar, have a few less carbs as well. In general, think carbonated juice a better option for a non-D child than soda. Like the flavored water or flavored seltzer even better. Kids are going to drink soda when away from home and as teens, so I would be giving diet soda instead of full sugar regardless. Despite the splenda, I think it is a better option than ingesting hundreds of calories a day alone in drinks.

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2 Leighann January 25, 2011 at 3:41 pm

According to the nutritional data on the site, one can has 21 grams of carbs.

We occasionally buy flavored water when traveling or in the summer as a treat.

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