{YouTube Tuesday} Not OUR Kids

by Leighann on July 30, 2013

A parent on Facebook linked to this video. She was upset, as were many of the parents who commented. I clicked over expecting to be irritated, but I had quite the opposite reaction.

Not My Kids Video:

(E-mail and feed subscribers click over for embedded video.)

From the video description on YouTube: “This TV campaign produced by the California Department of Public Health’s, Network for a Healthy California, is designed to reach Latino families in California and encourages parents to make healthy changes while protecting their children from chronic diseases (like type 2 diabetes) that can result from childhood obesity.”

From the website: “Now that you know that childhood obesity can lead to type 2 diabetes, you can start making important changes to help your family live a healthier life. Many families, like yours, are making it happen, and you can too…get recipes, tips on how to eat healthier, and ideas about how to help your family be more physically active.”

Actually, when I looked around on the website I think every time they mention diabetes, they specifically say “type 2 diabetes.”

For years I have heard parents saying they really wish that every time diabetes is mentioned in the media that they would differentiate between the two types. I know I’ve said it over and over. I’ve even muttered or written “Type 2 diabetes, you mean type 2” when a media outlet fails to mention that there are multiple kinds.

Well, this video and website are doing a great job, in my opinion, on specifying that type 2 diabetes can be prevented by a healthy lifestyle.* I heard parents saying that they don’t like the video because people will think that our type 1 kids got their diabetes from eating too much sugar or junk food. Parents said they wished there was a different name for the types of diabetes.

Can we have it both ways? Can we say, okay, they said type 2 diabetes, but now that’s not enough.

I personally think this is a very effective video and website. It has a very specific targeted demographic: Latino families. This is a segment of the population that is prone to type 2 diabetes (but what segment of our population isn’t!). I think it is uplifting, not depressing (unlike the recently released IDF video with dementors or smoke monsters). I think it has a positive message: that Latino parents can do better for their kids than maybe their parents did for them. And the website has actionable items such as nutrition and fitness tips and recipes.

What do you think?

And Another Thing…

Here are some links you might be interested in:

California Department of Public Health’s, Network for a Healthy California

More YouTube Tuesday Posts

*Lifestyle is only one contributing factor to type 2 diabetes. Researchers now think there might be a genetic component.

{ 10 comments… read them below or add one }

1 George July 30, 2013 at 9:48 am

I think this video is great and I am so happy it is geared towards Latino families. The fact is type 2 diabetes is an epidemic and like you said, they make sure they say Type 2.


2 Mike Hoskins July 30, 2013 at 10:24 am

Well said, Leighann. Totally agree. This is a great video and hopefully it sends a message to those who need to hear it, about what can happen and is happening.


3 Brett Cummings July 30, 2013 at 10:43 am

This is exactly the positivity I was looking for as noted in my comments after watching the IDF video. Honestly not sure how anyone can have any negative views or perceptions of this one.


4 Michelle Carlson July 30, 2013 at 11:42 am

When I first saw your post I was like, great…here we go again. However after watching the video, I think they did a great job!


5 Leighann July 30, 2013 at 4:44 pm

Michelle- I thought the same exact thing when I saw the parents’ comments before I watched it. I was pleasantly surprised.


6 Dr. Pullen July 30, 2013 at 3:17 pm

I agree with you that if this upsets parents with Type 1 DM children, they are missing the point. T2DM is increasingly common in youth now, whereas years ago it was almost only adults. A direct result of increasing obesity in kids today.


7 Jessica July 30, 2013 at 11:16 pm

Since I’m the D-Mama who posted this on facebook I thought I would weigh-in. I likely should have been more specific in why it bothered me. It was not so much the content of the video. I do agree with you that it does specify type 2, and as type 2 has become more common in children the message is wonderful. My frustration with it, and why I had commented that I felt “Now people will assume my child has diabetes from eating badly.” is not because the message is bad, it’s because I have NEVER seen an ad for Type 1 Diabetes. My daughter was just diagnosed in March and I knew absolutely nothing about type 1. I knew type 1 happened in kids, but I didn’t know anything about it. And I felt (and still do) powerless, because I didn’t know so Type 1 totally blind-sided me. I just wish there was more awareness about Type 1 outside of the type 1 community. I wish that a type 1 commercial was repeated 6 times during a 40 minute TV show on HULU like this ad was. I knew a fair amount about Type 2 when my daughter was diagnosed and I was one of those ignorant people whose immediate response was “She’s not fat! She doesn’t eat a lot of sugary foods or candy! She never stops moving, she’s always active! There isn’t anyone in the family that has it. How can she have diabetes?” Of course part of that was grief and denial at the blow that life dealt her, and us along with her, but a lot of it was I. DIDN’T. KNOW. So, when there’s this ad campaign out about type 2 in kids, it does ruffle my feathers since if a kid is diagnosed with diabetes there’s a greater chance that it’s going to be type 1 and that parent is going to say “Well, we were eating healthy. We were getting her more active. How can she have diabetes?”


8 Karen July 31, 2013 at 3:07 am

Sure…I think this is good and has NOTHING to do with type1 diabetes other than EVERYONE, diabetes or not, should make healthy choices. The kids they show are young and healthy and active…the best time to start making the best choices to prevent type 2 in the first place. And if there is a genetic component that is common among Latinos then this is totally appropriate.


9 JR July 31, 2013 at 7:13 am

It’s great that the media is *hopefully* finally starting to see the difference between the two types! If the media can distinguish between both types, it will help us (and our kids) when we have to explain that we don’t have diabetes because we are overweight or because we ate too much sugar…I’m for anything that means greater exposure for T1D!


10 Jenn R July 31, 2013 at 9:38 pm

I thought it was VERY well done. While I hear Jessica’s concern, I still think it’s GREAT that they mentioned type 2. They could have just said DIABETES…so good for them for differentiating!! Since type 2 CAN be prevented, I think word should get out there to parents (and all people, REALLY) in order to help prevent it. I think no matter what, we as parents of type 1 kids ARE going to have to explain the differences between type 1 and 2. (Boy, I just wish someone would change the NAME of type 1 and make life EASIER for us all.) I’m educating MY friends and some of my family who didn’t know a thing about type 1 (my mom was type 1, so my side of the family is fairly educated…although things sure have changed!)–and they, in turn, will educate some of THEIR friends and family. I think that’s really the only way.


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